PrivateLabelSk.in Blog & Knowledge Base

How Packaging and Label Design Builds Your Brand


When it comes to building brand loyalty for your private label skin care campaigns, merely providing a great product isn’t enough. Another major element at play—and one that is often forgotten—is packaging.

Optimizing Your Sales Funnel for Customer Lifetime Value

Selling private label skin care products to a customer once won’t necessarily help you increase profitability. Acquiring customers is certainly important, but it’s not enough. You also must make sure your customers are coming back for more. A customer that returns to purchase your products or services continuously is worth a lot more in the long run than one who only makes a single purchase and then never revisits your brand. Put simply: it’s essential that you optimize your CLV.

7 Copywriting Tricks to Sell More Products Online

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9 Ways to Increase Customer Perceived Value


7 Secrets of Highly Effective Landing Pages

How To Start Your Own Skin Care Line

One of the keys to business success is discovering unique opportunities that have a high demand and tremendous upside potential. The skin care market is a billion-dollar industry that meets these criteria.

How Upgrading Your Delivery Packaging Increases Retention

One of the biggest challenges for private label brands (and e-commerce brands in general) is trying to create a memorable, unique, and rewarding customer experience. As an online retailer, you are both closer and further away from your audience than the traditional brick-and-mortar businesses. On the one hand, modern online brands have methods to communicate with customers that businesses simply didn’t have 20 years ago. Email, Twitter, Facebook, instant messaging: all these tools make it easier to keep in touch with customers, answer questions, resolve complaints, and more.

4 Secrets to Hiring Freelancers that Enhance Your Business

 

In 2015, the Harvard Business Review noted that private label brands had grown their sales by 8.8% in the previous three years. In comparison, national brands with a presence in grocery stores only increased their sales 0.7%. The growth shows that more and more consumers are putting their trust in smaller, more boutique brands. If you are an entrepreneur behind private labels, then these findings mean you currently have a huge opportunity to win over new customers.

The challenge for entrepreneurs working with private labels is that many consumers already have a connection to national brands. They recognize the names, labels, and marketing approach, and that recognition drives their purchases. To convert new buyers, you need to establish a similar recognition-driven relationship between customers and your brand. Often, that means investing in better marketing and design, which in turn might mean hiring freelancers to write marketing copy, design logos or other brand signifiers, and more.

The question is, how can you be sure that you are hiring the right people? Freelancers can enhance your business by bringing new skills into the fold, but they can also add more work if you have to hold their hands through the process. Below, we’ve outlined four strategies that should help your brand hire freelancers and reap the benefits they offer.

  1. Use the internet to your advantage: The internet has opened the network of freelancers, making just about any kind of service accessible to any client. On sites like Upwork, Craigslist, and Fiverr, countless freelancers are offering any category of work you might need. The catch is that many of these freelancers only work remotely. Unless your project demands face-to-face meetings or in-the-office freelancer assistance, be willing to work with someone via email, telephone, or Skype. By narrowing yourself to one geographic location, you also narrow your candidate pool. Allowing someone to “telecommute” for your project will give you a much broader array of talent to choose from, which will ultimately benefit the quality of the work.
  1. Know exactly what you need (and find someone who can provide it): The sheer number of freelancers you can find online makes it easier to locate the talent you need, but can also make for an overwhelming search process. Before you start browsing for freelancers on Upwork or Fiverr, sit down and outline the specifics of the role—just like you would for a full-time job. In which category does the project fall? Graphic design? Copywriting? Digital marketing? Perhaps something else? How much work is involved? Is your project a one-off job, or do you need a freelancer to work on multiple projects? Don’t forget to outline your timeline, too. What is your deadline for the project? When you hire a freelancer, the chances are that they are going to be juggling your project with work for other clients. As such, it’s possible that a freelancer is the perfect fit for your project based on their talents and experience, but can’t take on your project because the deadline conflicts with other project deadlines they have. It’s important to know these things up front.
  2. Ask for work samples: When you hire someone for a full-time role, you probably place a lot of emphasis on reviewing their resume—with special focus paid to work history. Resumes tend to be less traditional for freelancers because their employment histories consist of dozens of brief contract engagements rather than a small handful of full-time jobs. When you go to hire a freelancer, you can still review resumes, but put more focus on work samples. You want to find someone whose talents and experience line up with the project at hand. Seeing three or four work samples for each top candidate will help you decide who is the best fit for your brand. Checking work samples can be an important part of a private label business, whether it's about vetting freelancers or your private label skin care manufacturer.

  3. Plan to check in frequently: Once you do hire your freelancer, make sure to keep the lines of communication open throughout the project. Before the freelancer starts work, have a meeting—whether in person or via video chat—to discuss your brand, the project, and the expectations you have. This kind of introductory session gives the freelancer a chance to ask questions and clarify things, which is vital. The biggest reason that freelancers fail is because they don’t have enough information to do the job according to your expectations. Once the freelancer is working, check in regularly via email to see how everything is going. Depending on the size of the project, you might even ask to see the work in progress multiple times. These check-ins make sure everyone is on the same page and increases your likelihood of getting exactly what you want.

Has your private label brand worked with freelancers in the past? If so, do you have any additional tips or strategies you would recommend? Share your experiences in the comments section!

 

Large Demand in Skin Care Provides Opportunity for Entrepreneurs

 

The large demand for skin care products in the US is great news for the private label skin care industry, but the more demand there is the more competition there is bound to be. So as the skin care industry continues to grow, the question becomes how to make your products stand out. And we mean really stand out because with the prevalence of social media and online reviews it doesn't matter how great you say your product is, what matters is how well users say it works.

The first step in creating a product that stands up under online scrutiny is great ingredients. For instance, the three main ingredients in our Advanced Eye Treatment work together to smooth fine lines, fade dark circle, and tighten and firm the skin around the eye. What goes into our eye treatment that we can make such amazing promises?

Syn-Coll is a tripeptide with a unique sequence to mimic the body's own mechanism to produce collagen. Syn-Coll both boosts collagen production and provides collagen protection from degrading enzymes. The ultimate result of these two functions is a visible reduction in wrinkles and find lines around the eye.

Regu-Age- Consists of specially purified soy and rice peptides and yeast proteins. Regu-Age reduces dark circles and puffiness, strengthens connective tissue, and reduces inflammation around the eye.