PrivateLabelSk.in, on Thu, Aug 17, 2017 @ 10:25 AM
One of the keys to business success is discovering unique opportunities that have a high demand and tremendous upside potential. The skin care market is a billion-dollar industry that meets these criteria.
PrivateLabelSk.in, on Mon, Jun 26, 2017 @ 02:14 PM
One of the biggest challenges for private label brands (and e-commerce brands in general) is trying to create a memorable, unique, and rewarding customer experience. As an online retailer, you are both closer and further away from your audience than the traditional brick-and-mortar businesses. On the one hand, modern online brands have methods to communicate with customers that businesses simply didn’t have 20 years ago. Email, Twitter, Facebook, instant messaging: all these tools make it easier to keep in touch with customers, answer questions, resolve complaints, and more.
PrivateLabelSk.in, on Wed, Jun 07, 2017 @ 10:33 AM
In 2015, the Harvard Business Review noted that private label brands had grown their sales by 8.8% in the previous three years. In comparison, national brands with a presence in grocery stores only increased their sales 0.7%. The growth shows that more and more consumers are putting their trust in smaller, more boutique brands. If you are an entrepreneur behind private labels, then these findings mean you currently have a huge opportunity to win over new customers.
The challenge for entrepreneurs working with private labels is that many consumers already have a connection to national brands. They recognize the names, labels, and marketing approach, and that recognition drives their purchases. To convert new buyers, you need to establish a similar recognition-driven relationship between customers and your brand. Often, that means investing in better marketing and design, which in turn might mean hiring freelancers to write marketing copy, design logos or other brand signifiers, and more.
The question is, how can you be sure that you are hiring the right people? Freelancers can enhance your business by bringing new skills into the fold, but they can also add more work if you have to hold their hands through the process. Below, we’ve outlined four strategies that should help your brand hire freelancers and reap the benefits they offer.
Has your private label brand worked with freelancers in the past? If so, do you have any additional tips or strategies you would recommend? Share your experiences in the comments section!
PrivateLabelSk.in, on Mon, Mar 27, 2017 @ 11:48 AM
The large demand for skin care products in the US is great news for the private label skin care industry, but the more demand there is the more competition there is bound to be. So as the skin care industry continues to grow, the question becomes how to make your products stand out. And we mean really stand out because with the prevalence of social media and online reviews it doesn't matter how great you say your product is, what matters is how well users say it works.
The first step in creating a product that stands up under online scrutiny is great ingredients. For instance, the three main ingredients in our Advanced Eye Treatment work together to smooth fine lines, fade dark circle, and tighten and firm the skin around the eye. What goes into our eye treatment that we can make such amazing promises?
Syn-Coll is a tripeptide with a unique sequence to mimic the body's own mechanism to produce collagen. Syn-Coll both boosts collagen production and provides collagen protection from degrading enzymes. The ultimate result of these two functions is a visible reduction in wrinkles and find lines around the eye.
Regu-Age- Consists of specially purified soy and rice peptides and yeast proteins. Regu-Age reduces dark circles and puffiness, strengthens connective tissue, and reduces inflammation around the eye.
Private labeling has become an integral part of all out lives, whether you realize it or not. Every single day, we are inundated with private label brands that we don’t even realize. Just think about the last time you walked through a grocery store. Nearly every product in the store has a private label equivalent, from chips to batteries. Many times, in grocery stores, there is a brand associated with the store itself that sells a similar version of the product at a lower price.
PrivateLabelSk.in, on Wed, Feb 15, 2017 @ 03:16 PM
PrivateLabelSk.in, on Mon, Aug 22, 2016 @ 01:00 PM
We at PLS are delighted to announce that we've joined the ranks on the coveted Inc. 5000 list of the country’s fastest-growing private companies. Now in its 36th year, the Inc. 5000 list is composed of companies built with entrepreneurial leadership, and we are honored to have earned the spot of 281 on the overall list. We are also thrilled to come in at number 5 in the top manufacturing companies, number 18 in the top Florida companies category, and number 6 in the Tampa area.